Sometimes consumers perceptions of the price of a product depend on their internal reference price. What challenges

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Sometimes consumers’ perceptions of the price of a product depend on their internal reference price. What challenges does this pose for marketers?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 03, 2024 10:00 AM

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Sometimes consumers perceptions of the price of a product depend on their internal reference price. What challenges

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Marketing Real People Real Choices

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