Strategic planning is an intensive process that takes a good bit of time and company resources. Is

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Strategic planning is an intensive process that takes a good bit of time and company resources. Is this process useful to small businesses? What are the pros of developing a strategic plan for small businesses? Are there any cons, and if so, what are they? What are five mistakes that small businesses can make because they do not have a business plan? How can a business plan make them more successful?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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