To be successful today, a firm must do more than just provide consumers with information. Their marketing
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To be successful today, a firm must do more than just provide consumers with information. Their marketing communication activities must engage the consumer, must provide something of value (in addition to infor-mation about the product), and must make the cus-tomer’s life better. Describe how your communication activities will do these things
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Related Book For
Marketing Real People Real Choices
ISBN: 9780136810384,9780136810490
11th Edition
Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart
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