What do marketers mean when they refer to technological and sociocultural environments? What is RFID, and how
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What do marketers mean when they refer to technological and sociocultural environments? What is RFID, and how does it improve marketing? Why do they need to understand these environments in a global marketplace?
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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