What factors are used to evaluate the economic health of a country? Explain the level of economic

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What factors are used to evaluate the economic health of a country? Explain the level of economic development of countries. What is a bottom-of-the-pyramid

(BOP) consumer? How do marketers create products specifically targeted for this group?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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