What factors in an evaluation of the external environment might have led P&G to pursue the Tide

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What factors in an evaluation of the external environment might have led P&G to pursue the Tide Cleaners initiative? What other factors should it consider as it further develops and promotes Tide Cleaners?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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