What factors in an evaluation of the external environment might have led P&G to pursue the Tide
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What factors in an evaluation of the external environment might have led P&G to pursue the Tide Cleaners initiative? What other factors should it consider as it further develops and promotes Tide Cleaners?
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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