What is digital media? What are owned, paid, and earned media? How do marketers use website advertising,

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What is digital media? What are owned, paid, and earned media? How do marketers use website advertising, mobile advertising, and video sharing in their digital media activities?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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