What is sales promotion? Explain some of the different types of price-based consumer sales promotions marketers frequently

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What is sales promotion? Explain some of the different types of price-based consumer sales promotions marketers frequently use. Explain some of the different types of attention-getting consumer sales promotions marketers frequently use. Describe some of the types of trade sales promotion frequently used by marketers.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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