What risks do you think are associated with trying to generate viral videos? That is, are there
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What risks do you think are associated with trying to generate viral videos? That is, are there any downsides if the message is unclear or even potentially controversial? Are you aware of any viral videos that were probably not very beneficial for the brand’s image?
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Joseph Mwaura
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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