What was the main promotional message of the videos? To what extent do you think people watching

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What was the main promotional message of the videos? To what extent do you think people watching the videos perceive and understand the brand’s promotional message? Were they primarily watching the videos for its entertainment value? On this basis, did these videos achieve the goal of enhancing the knowledge of and loyalty for the brands among consumers?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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