Whatis a companys product line? List and explain the different product line extensions that marketers may use.

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Whatis a company’s product line? List and explain the different product line extensions that marketers may use. Whatis a company’s product mix? Whatproduct mixstrategy do marketersusually consider?

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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