Perhaps you, like many consumers, may have just be-come aware of tapped birch water. What could the

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Perhaps you, like many consumers, may have just be-come aware of tapped birch water. What could the company do to move consumers higher in the adop-tion pyramid

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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