Why might a business choose to develop roles for market managers rather than brand or product category

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Why might a business choose to develop roles for market managers rather than brand or product category managers?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 03, 2024 10:00 AM

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Why might a business choose to develop roles for market managers rather than brand or product category

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Marketing Real People Real Choices

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