1. If you were starting a green business in the next five years, how would you design the business model? What lessons could you learn from The Green Painter?

2. Research current business practices being used in the food and retail industries in general and report practices that would help you develop your business.

3. Do a SWOT analysis for this business based on the information provided in this case.

Synopsis:  To make the case for launching a new green retail business, this case offers readers an overview of some striking issues facing retailers in the green retailing movement in today’s marketplace. Using the example of an innovative green retail paint shop, this case introduces store, product, social media, and marketing challenges that the shop addressed on its way to becoming profitable while competing in a large metropolitan city. The lessons in turn provide new insights on the state of green retailing and predictions of new changes being undertaken in communities, as well as creative business practices for retail innovators that want to enter the marketplace and succeed.