Amazon.com started as an Internet retailer selling books. Then it pursued a variety of growth opportunities, including
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Amazon.com started as an Internet retailer selling books. Then it pursued a variety of growth opportunities, including expanding to groceries, DVDs, apparel, software, and travel services; introducing ereaders
(Kindle); operating the Internet channel for other retailers;
hosting virtual stores for small, independent retailers; purchasing Whole Foods; and experimenting with novel retail stores like Amazon Go. Evaluate these growth opportunities in terms of the probability that each will be a profitable business for Amazon.com. What competitive advantages does Amazon.com bring to each of these businesses? How has it also leveraged strategic downsizing to improve the effectiveness of its operation? LO6-3
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