The Gap Inc. (www.gapinc.com/en-us) owns several chains, including Old Navy, Banana Republic, Intermix, Janie & Jack, and

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The Gap Inc. (www.gapinc.com/en-us) owns several chains, including Old Navy, Banana Republic, Intermix, Janie & Jack, and Athleta. What type of growth opportunity was the Gap pursuing when it opened each of these retail concepts? Which is most synergistic with the original Gap chain? LO6-3

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