Assume you are interested in opening a restaurant in your town. Go through the steps in the

Question:

Assume you are interested in opening a restaurant in your town. Go through the steps in the strategic planning process shown in Exhibit 5–7. Focus on conducting a situation audit of the local restaurant market, identifying and evaluating alternatives, and selecting a target market and a retail mix for the restaurant.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

Question Posted: