The Gap owns several chains, Old Navy and Banana Republic. What type of growth opportunity was The

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The Gap owns several chains, Old Navy and Banana Republic.

What type of growth opportunity was The Gap pursuing when it opened each of these retail concepts?

Which is most synergistic with the original Gap chain?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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