CONTINUING ASSIGNMENT Go shopping at the retailer you have selected for the continuing assignment. Does the retailer

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CONTINUING ASSIGNMENT Go shopping at the retailer you have selected for the continuing assignment. Does the retailer use high/low pricing or an EDLP strategy? Ask the store manager how markdown decisions are made and how the store decides how much a markdown should be. What rule-based approaches are used to make markdowns, or does the retailer use markdown optimization software? Does the retailer use techniques for stimulating sales such as price lining, leader pricing, bundling, or multi-unit and odd pricing? Are the prices on its website the same as those in the store? Evaluate your findings.

Do you believe the retailer is using the best pricing strategies and tactics for its type of store? What, if anything, could it do to improve?

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