CONTINUING ASSIGNMENT Go to a local store outlet of the retailer you selected for the Continuing Assignment, and describe and evaluate the service it offers. What service is offered? Is the service personalized or standardized? Ask the store manager if you can talk to some customers and employees.

Choose customers who have made a purchase, customers who have not made a purchase, and customers with a problem (refund, exchange, or complaint). Talk with them about their experiences, write a report describing your conversations, and make suggestions for improving the store’s customer service. Ask employees what the retailer does to assist and motivate them to provide good service.