INTERNET EXERCISE Bizrate (www.bizrate.com) is a company that collects information about consumer shopping experiences with electronic retailers.

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INTERNET EXERCISE Bizrate (www.bizrate.com)

is a company that collects information about consumer shopping experiences with electronic retailers. Go to Bizrate’s Web site, and review the evaluations of different retailers that sell products electronically. How useful is this information to you? What could Bizrate do to make the information more useful?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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