CONTINUING ASSIGNMENT Go visit the retailer you have selected for the continuing assignment and perform an audit

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CONTINUING ASSIGNMENT Go visit the retailer you have selected for the continuing assignment and perform an audit of its manufacturer’s and private brands. Interview a manager to determine whether the percentage of private brands has increased or decreased during the past five years. Ask the manager to comment on the store’s philosophy toward manufacturer’s versus private brands. On the basis of what you see and hear, assess its branding strategy.

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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