Read the article NBA Warns Fans about Counterfeit Products posted at http://cbs11tv.com/local/NBA. Counterfeit.Merchandise.2.1481903.html. Follow the storys link

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Read the article “NBA Warns Fans about Counterfeit Products” posted at http://cbs11tv.com/local/NBA.

Counterfeit.Merchandise.2.1481903.html. Follow the story’s link to the home page for the Coalition to Advance the Protection of Sports Logos (CAPS) at www.capsinfo.com, and read “About CAPS.” What are college and professional sports teams doing to prevent the sale of counterfeit merchandise? Will these measures be effective? Explain why or why not.

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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