Read the article NBA Warns Fans about Counterfeit Products posted at http://cbs11tv.com/local/NBA. Counterfeit.Merchandise.2.1481903.html. Follow the storys link
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Read the article “NBA Warns Fans about Counterfeit Products” posted at http://cbs11tv.com/local/NBA.
Counterfeit.Merchandise.2.1481903.html. Follow the story’s link to the home page for the Coalition to Advance the Protection of Sports Logos (CAPS) at www.capsinfo.com, and read “About CAPS.” What are college and professional sports teams doing to prevent the sale of counterfeit merchandise? Will these measures be effective? Explain why or why not.
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Related Book For
Retailing Management
ISBN: 9780071220989
8th International Edition
Authors: Michael Levy, Barton Weitz
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