CONTINUING CASE ASSIGNMENT Evaluate the location of a store operated by the retailer you have selected for
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CONTINUING CASE ASSIGNMENT Evaluate the location of a store operated by the retailer you have selected for the Continuing Case Assignment.
What is the size and shape of the retailer’s trade area?
Describe the positive and negative aspects of its location.
Compare the store’s location with the locations of its competitors.
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Related Book For
Retailing Management
ISBN: 9780071220989
8th International Edition
Authors: Michael Levy, Barton Weitz
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