CONTINUING CASE ASSIGNMENT Evaluate the location of a store operated by the retailer you have selected for

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CONTINUING CASE ASSIGNMENT Evaluate the location of a store operated by the retailer you have selected for the Continuing Case Assignment.

What is the size and shape of the retailer’s trade area?

Describe the positive and negative aspects of its location.

Compare the store’s location with the locations of its competitors.

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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