INTERNET EXERCISE Go to http://www.esri. com/library/fliers/pdfs/tapestry_segmentation.pdf, and identify five segments that you would expect to find in
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INTERNET EXERCISE Go to http://www.esri.
com/library/fliers/pdfs/tapestry_segmentation.pdf, and identify five segments that you would expect to find in your zip code. Then go to www.gis.com/index.
html, and type in your zip code. Compare the segments that are found in your zip code with your initial prediction. Are they similar or different?
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Related Book For 
Retailing Management
ISBN: 9780071220989
8th International Edition
Authors: Michael Levy, Barton Weitz
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