What are the positive and negative aspects of direct marketing from the customers perspective?

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What are the positive and negative aspects of direct marketing from the customer’s perspective?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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Question Posted: Dec 03, 2018 11:58 AM

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What are the positive and negative aspects of direct marketing from the customers perspective?

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Positives Can be delivered many ways Can identify and track consumers and their resp...View the full answer

Retailing Management

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