Describe how service retailers, such as hotels, provide information to potential customers to answer questions about rates,

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Describe how service retailers, such as hotels, provide information to potential customers to answer questions about rates, services offered, and other amenities.

How is this similar to and different from the information provided by product manufacturers?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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