How does the buying decision process differ when consumers are shopping on the Internet compared with shopping

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How does the buying decision process differ when consumers are shopping on the Internet compared with shopping in a store in terms of locations or sites visited, time spent, and brands?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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Question Posted: Sep 02, 2024 07:01 AM

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How does the buying decision process differ when consumers are shopping on the Internet compared with shopping

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Retailing Management

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