Using the multiattribute attitude model, identify the probable choice of a local car dealer for a young,
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Using the multiattribute attitude model, identify the probable choice of a local car dealer for a young, single woman and for a retired couple with limited income (see the table below). What can the national retail chain do to increase the chances of the retired couple patronizing its dealership? You can use the multiattribute model template on the student side of the book’s Web site to analyze this information.
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Related Book For 
Retailing Management
ISBN: 9780071220989
8th International Edition
Authors: Michael Levy, Barton Weitz
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