Think of a recent purchase that you made, and describe how social environmental factors, including reference group,

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Think of a recent purchase that you made, and describe how social environmental factors, including reference group, family, and culture, influenced your buying decision. How are retailers using social media to impact your buying decisions?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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Question Posted: Sep 02, 2024 07:01 AM

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Think of a recent purchase that you made, and describe how social environmental factors, including reference group,

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Retailing Management

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