Think of a recent purchase that you made, and describe how social environmental factors, including reference group,
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Think of a recent purchase that you made, and describe how social environmental factors, including reference group, family, and culture, influenced your buying decision. How are retailers using social media to impact your buying decisions?
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Related Book For
Retailing Management
ISBN: 9780071220989
8th International Edition
Authors: Michael Levy, Barton Weitz
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