Does your favourite clothing store have a strong private brand strategy? Should it?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:41 AM

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Does your favourite clothing store have a strong private brand strategy? Should it?

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Private brands are products developed and marketed by a retailer These include labels li...View the full answer

Retailing Management

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