Go to the home page for BrandZ at www.brandz.com, and click on BrandZ Reports, then select the
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Go to the home page for BrandZ at www.brandz.com, and click on “BrandZ Reports,” then select the Top 100 Global Brands Report. On the basis of this report, list the top 20 global retail brands. In two or three paragraphs, describe what makes a strong retail brand.
How were brand equity and financial performance used to measure brand value for these retailers?
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