CONTINUING ASSIGNMENT Evaluate the communication activities undertaken by the retailer you have selected for the continuing assignment.

Describe your retailer’s brand image. Briefly explain how your retailer uses each of the following elements of its communication program: direct marketing, online marketing, personal selling, sales promotions, direct mail and e-mail, mobile marketing, advertising (media used?), social media, public relations, website, and events. Do all of these elements send a consistent brand-image message to customers? Why, or why not?