Go to your favorite food store, and look up the prices for the items in the following table. Be sure to select the same-size packages for this price comparison of manufacturer’s brands and store brands. How much can consumers save by purchasing private-label brands of these products? How would you compare the percentage of savings on different categories of merchandise?

How did the various grocery stores selected by the class compare in terms of price savings on their private-label brands versus the national brands?

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National Macaroni & Raspberry Cereal Bars Coffee Cheese Mix Tissues Cola brand Private-label brand