How does the buying decision process differ when consumers are shopping on the Internet or mobile device

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How does the buying decision process differ when consumers are shopping on the Internet or mobile device compared with shopping in a store in terms of locations or sites visited, time spent, and brands examined?

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Retailing Management

ISBN: 9781259060663

9th Edition

Authors: Levy, Weitz

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Question Posted: Jun 11, 2024 01:08 AM

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How does the buying decision process differ when consumers are shopping on the Internet or mobile device

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Retailing Management

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