In this chapter, we discuss three CVS personalities: Caroline, a 18- to 24-year-old new mom with lower

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In this chapter, we discuss three CVS personalities: “Caroline,” a 18-

to 24-year-old new mom with lower income; “Vanessa,” a 35- to 54-

year-old women with children, at the peak of her income; and

“Sophie,” a 55-plus empty nester with a median income and a health focus. How would a car dealer target each of these composite segments? LO5-4

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Retailing Management

ISBN: 9781264157440

11th Edition

Authors: Michael Levy

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Question Posted: Jul 05, 2024 02:01 AM

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In this chapter, we discuss three CVS personalities: Caroline, a 18- to 24-year-old new mom with lower

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Retailing Management

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