In this chapter, we discuss three CVS personalities: Caroline, a 18- to 24-year-old new mom with lower
Question:
In this chapter, we discuss three CVS personalities: “Caroline,” a 18-
to 24-year-old new mom with lower income; “Vanessa,” a 35- to 54-
year-old women with children, at the peak of her income; and
“Sophie,” a 55-plus empty nester with a median income and a health focus. How would a car dealer target each of these composite segments? LO5-4
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