INTERNET EXERCISE Data on U.S. retail sales are available from the U.S. Bureau of the Census Internet

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INTERNET EXERCISE Data on U.S. retail sales are available from the U.S. Bureau of the Census Internet site at www.census.gov/mrts/www/mrts.html.

Look at the unadjusted monthly sales by NAICS.

Which categories of retailers have the largest percentage of sales in the fourth quarter (the holiday season)?

Do your findings make sense to you? Why or why not?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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