Retailers and manufacturers deliver coupons through the Internet in addition to delivering them by mail or as

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Retailers and manufacturers deliver coupons through the Internet in addition to delivering them by mail or as inserts. Go to www.coolsavings.com for coupons offered over the Internet. How does this coupon distribution system compare with the other two distribution systems?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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