Go to the home page for BrandZ at www.brandz. com/output/, and click on Retail Report. On the
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Go to the home page for BrandZ at www.brandz.
com/output/, and click on “Retail Report.” On the basis of the report, list the top-20 global retail brands.
In two or three paragraphs, describe what makes a strong retail brand. How were brand equity and financial performance used to measure brand value for these retailers?
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Related Book For
Retailing Management
ISBN: 9780071220989
8th International Edition
Authors: Michael Levy, Barton Weitz
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