Go to the home page for BrandZ at www.brandz. com/output/, and click on Retail Report. On the

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Go to the home page for BrandZ at www.brandz.

com/output/, and click on “Retail Report.” On the basis of the report, list the top-20 global retail brands.

In two or three paragraphs, describe what makes a strong retail brand. How were brand equity and financial performance used to measure brand value for these retailers?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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Question Posted: Sep 02, 2024 07:03 AM

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Retailing Management

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