Review Retailing View 18.2, about customer service at IKEA. How does this retailer utilize a self-service model

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Review Retailing View 18.2, about customer service at IKEA. How does this retailer utilize a self-service model as a competitive advantage strategy, compared to traditional furniture stores?

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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Question Posted: Sep 02, 2024 07:03 AM

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Review Retailing View 18.2, about customer service at IKEA. How does this retailer utilize a self-service model

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Retailing Management

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