What are the advantages and disadvantages of manufacturers brands versus private-label brands? Consider both the retailers and

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What are the advantages and disadvantages of manufacturer’s brands versus private-label brands? Consider both the retailer’s and customer’s perspectives.

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Retailing Management

ISBN: 9780071220989

8th International Edition

Authors: Michael Levy, Barton Weitz

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Question Posted: Sep 02, 2024 07:03 AM

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What are the advantages and disadvantages of manufacturers brands versus private-label brands? Consider both the retailers and

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Retailing Management

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