What is next for Yankee Holding Company, in general? Consider the three distinct brands under the ownership

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What is next for Yankee Holding Company, in general?

Consider the three distinct brands under the ownership of Yankee Holding Company—YCC, Illuminations, and Aroma Naturals. Examine the websites of each (yankeecandle.com, illuminations.com, and aromanaturals.com). For this set of offerings, develop a SWOT analysis for Yankee Holding Company.

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