It is helpful for a company to periodically assess its core target market in terms of demographics
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It is helpful for a company to periodically assess its core target market in terms of demographics and lifestyles.
The investor-owners of YCC, Madison Dearborn Partners LLC, don’t want to do an expensive market research study. Using the business and management databases in your university library, research this question: Who is the scented-candle customer?
a. On the basis of secondary data findings, describe the target market that buys premium scented candles.
b. What are the advantages and disadvantages of using secondary data to answer this research question?
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Divya Munir
I hold M.Sc and M.Phil degrees in mathematics from CCS University, India and also have a MS degree in information management from Asian institute of technology, Bangkok, Thailand. I have worked at a international school in Bangkok as a IT teacher. Presently, I am working from home as a online Math/Statistics tutor. I have more than 10 years of online tutoring experience. My students have always excelled in their studies.
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