Why are most frequent-shopper programs ineffective in terms of building loyalty? What can be done to make

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Why are most frequent-shopper programs ineffective in terms of building loyalty? What can be done to make them more effective?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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Question Posted: Dec 03, 2018 11:42 AM

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Why are most frequent-shopper programs ineffective in terms of building loyalty? What can be done to make

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Most frequentshopper programs are ineffective because consumers dont perceive much ...View the full answer

Retailing Management

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