Why would sewing pattern manufacturers such as Simplicity, Butterick, and McCalls print a price of $12.95 (or

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Why would sewing pattern manufacturers such as Simplicity, Butterick, and McCall’s print a price of

$12.95 (or more) on each pattern and then two times a year offer patterns for sale at $1.99 each? How could this markdown influence demand, sales, and profits?

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