Customer relationship management (CRM) and key account management (KAM) are two separate elements of the sales process.

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Customer relationship management (CRM) and key account management (KAM) are two separate elements of the sales process. Explain how the two might be interrelated.

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Selling And Sales Management

ISBN: 275523

11th Edition

Authors: Kenneth Le Meunier-FitzHugh

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Question Posted: May 04, 2024 09:36 PM

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Customer relationship management (CRM) and key account management (KAM) are two separate elements of the sales process.

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Data Sharing and Analysis CRM systems are designed to capture and analyze vast amounts of customer d...View the full answer

Selling And Sales Management

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