Discuss the implications of the move towards relationship marketing in organisational buying/selling situations in the context of

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Discuss the implications of the move towards relationship marketing in organisational buying/selling situations in the context of how this might change the role of selling.

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Selling And Sales Management

ISBN: 116227

7th Edition

Authors: David Jobber , Geoff Lancaster

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Question Posted: May 05, 2024 03:00 AM

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Discuss the implications of the move towards relationship marketing in organisational buying/selling situations in the context of how this might change the role of selling.
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Discuss the implications of the move towards relationship marketing in organisational buying/selling situations in the context of

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The move towards relationship marketing in organizational buyingselling situations has significant implications for the role of selling Relationship marketing focuses on building and maintaining longt...View the full answer

Selling And Sales Management

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