Discuss the implications of the move towards relationship marketing in organisational buying/selling situations in the context of

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Discuss the implications of the move towards relationship marketing in organisational buying/selling situations in the context of how this might change the role of selling.

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Selling And Sales Management

ISBN: 275523

11th Edition

Authors: Kenneth Le Meunier-FitzHugh

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Question Posted: May 04, 2024 09:35 PM

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Discuss the implications of the move towards relationship marketing in organisational buying/selling situations in the context of how this might change the role of selling.
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Discuss the implications of the move towards relationship marketing in organisational buying/selling situations in the context of

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The shift towards relationship marketing in organizational buyingselling situations has significant implications for the role of selling impacting various aspects of the sales process and customer int...View the full answer

Selling And Sales Management

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