Intronics Corporation, a manufacturer of electronic circuit boards, reaches the market through the services of 75 manufacturers
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Intronics Corporation, a manufacturer of electronic circuit boards, reaches the market through the services of 75 manufacturers’ agencies. Most of the agencies average two sales agents who call on Intronics customers. The agents also represent seven to eight other manufacturers that produce noncompetitive products. Intronics wants to eliminate the agents and develop its own company sales force. How many salespeople do you think Intronics will have to hire? What issues affect your assessment of how many salespeople are needed?
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Related Book For
Sales Force Management Leadership Innovation Technology
ISBN: 9781138951723
12th Edition
Authors: Mark W. Johnston, Greg W. Marshall
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