Of what practical importance is the study of organisational buyer behaviour to the personal selling function?

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Selling And Sales Management

ISBN: 116227

7th Edition

Authors: David Jobber , Geoff Lancaster

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Question Posted: May 05, 2024 03:00 AM

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Of what practical importance is the study of organisational buyer behaviour to the personal selling function?
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Of what practical importance is the study of organisational buyer behaviour to the personal selling function?

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The study of organizational buyer behavior is of practical importance to the personal selling function in several ways 1 Understanding Customer Needs By studying organizational buyer behavior salespeo...View the full answer

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